week 11

The music industry main role is to compose, record and perform music that they believe will be a successful with its target audience. They are in full control of what the artist image should be and do. So as a result many artist fail as they do not portray the image successfully. However, the music industry will then promote their products heavily for example, advertising on successful and well known name brands on TV will help influence the target audience to buy the product.
Lastly, with the every growing of technology consumer now have more choice of what kind of genre of music they like to buy.

Week 10

In 1952, a new weekly music magazine was published, known as the NME magazine. This magazine contains articles and comments about artist such as The Beatles and The Rolling Stones. It is truly what every real fun would buy because they cover in death and truthful issues about the bands. However, the magazine has a mixed audience as it illustrates from the latest mad rave and party to the best DJ and the latest music of each genre. For any mad fan, they can also view any up coming gigs that will be playing at a local arena near them.

Week 9

As stated by David and Stephen, “pop music has always deemed upon the interaction between of white and black tradition”. This may suggest that popular music is from both white and black. It may be a combination of all cultures mixed together. For example, Elvis Presley was one of the most successful men of all time because of his ability to sing gospel music.
In addition, artist nowadays like to combine things together whether you are black or white. This is supported by Berry, as he also states that are different music genre and different race in music so whether the artist is black or white it doesn't matter.

week 8

Music and Politics is not something that is usually associated with. So weather or not popular music can influence the politic this is a question to explore.
‘pop becomes the expression of its political and social context’ as stated by Straw and Street. Which has encouraged people to create music that has an political effect.
There have always been popular music that have been related to political ideas. The artists will usually use their music to promote what they believe to be true and would want to influence its fans.

week 7

With such an advancing world of music around us, digital downloads have most definitely played a major role within the industry. For example, I can still remember the days when cassettes and Cd’s were highly popular as it was a must if one wanted to listen to music.

Yet nowadays, consumers now what the availability to choose only one song from an album and able to select any type of music genre from big achieve websites such as iTunes.

However, having digital music will mean that consumers are now able to download them illegally, which means it can cause major damage to the music industry.

Week 6

I was driving home from lecture, sitting in traffic, as I look around I noticed a restaurant called Giraffe, it advertised, “World Music”! I started to asked myself world music really can be any form of music. It is considered to be global.
“,,,Popular music essentially becomes established as the accepted standard global template”.

So in order to become Global/ World music it is believed that the most successful ones are usually sang in English and and that every song at some point would have been in the local music category.

World music should have a wide range of audiences, in which must people would have heard of i.e. The Beatles.

Week 5

Popular music is often looked at as mass produced commodity and can be a simple form of art. The word art relates to our senses and emotion. This can include expression from music, literature, film and paintings.

Theodor Adorno considers that, ‘popular music industry is an all consuming production line’. This may suggest that the music industry is a man eat man world. It has been created to simply make profit from its audience.

Week 4

In Richard Patterson opinion, there are a total of six factors that includes all social, economical and culture factors of producing something new. So in this case, the six factors which were technology, law, industry structure, organisation structure occupational career and the market. These are used to explore and explain the reason for the emergence of a new music genre Rock ‘n’ Roll.

However, there was limitations towards his research as he only explored how the music was of Rock ‘n’ Roll emerge and not why.
In addition, one of the major flaw is that popular artist such as Elvis Presley were not mentioned and as a matter of fact he was way Rock n’ Roll became so popular.

Week 3

According to the “Rolling Stone’ magazine they conducted a list of top 50 guitarists of all time, and there is no woman listed on that list!

Rock music is mainly dominated by males and is therefore strongly categorised as very masculine. Mavis Bayton suggest
that, “male fans buy a guitar; female fans buy a poster”. This highlights the fact that both gender reacts in a different way as to what they desire. For example, for a girl they may wish to have their idol on their wall to worship.

As seen in one of Prince’s live performance the electric guitar is known as an extension of the male body, which shows the powerfulness of the performer and rock is usually performed in an aggressive and unruly manner.

In addition, Marvis Bayton also states that, “as girls grows up they learn how to be feminine and not engage in male activity”. This suggest that females are usually stereotype as polite, kind and gentle so if a female does play the guitar they may not be taken seriously.

Week 2

Modern day artist and bands in the twenty first century are mainly dependent upon the use of electrical technologies, to help board cast and promote their music to members of their target audience.

According to Dr. Paul Theberge’s research he states that, ‘without electronic technology, popular music in the twenty-first century is unthinkable’. This research suggest that without any electrical instruments such as the electrical guitar music will simply be plan and boring. It helps the artist/band create an amtoshapre for its target audiences.

On the other hand, take for example, MTV ‘unplugged’ they show the true potential of bands, artists and musicians capabilities of using acoustic instruments for example Nivarna’s, ‘Come as you are 1993’ .However, it is clear to say that the use of plugged in microphone and amplifiers are commonly used.

Week 1

There are many definitions for the word ‘popular’. One of the many meanings is that it has to be well known by the majority of the public and that people will purchase it weather it is a product or service. In addition, in the terms of music the word ‘popular’ can also mean that it is a synonym for good and that it is easily accessible by members of the public. As a result, poplar music is what people usually like and can have influences on others, even if they don’‘t usually like that particular genre.